Direct Sourcing vs. B2B Platforms: Choose What Fits Best
In B2B trade, how you buy or sell matters. Many businesses ask: Should I work directly with suppliers—or use an online B2B marketplace ? There’s no one-size-fits-all answer. The best choice depends on how you run your business, what you sell, and how fast you want to grow. In this article, we’ll explain both options, compare them side by side, and help you decide what fits your business today. Online B2B Marketplace What Is Direct Sourcing? Direct sourcing means you deal with your supplier or buyer one-on-one. No middlemen. No platforms. This usually happens through calls, emails, trade shows, or personal contacts. Pros of Direct Sourcing: More control over prices and terms. Easier to customize products or services. Stronger relationships over time. Cons of Direct Sourcing: Takes more time to find the right partners. Costs more due to travel, meetings, and follow-ups. Limited reach , especially if you're new or expanding. Best for: Comp...